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We invite you to visit our blog Some Trade Secrets, where we have tried to keep you updated with the latest trends in website design and technology, information systems and computer technology, latest development relevent to you as our customer, trends in online marketing and promotion and software applications. You can also subscribe to the RSS feed for our blog to keep yourself updated always at your convinience. We also have a website sitemap to help you better visualise our website and a custom website search engine to find relevent information among our various websites. We also invite your valuable feedback about our blog and what updates you would like to see there.

Some of our latest blog posts.

Responsive Logo Design
posted on Monday, March 14, 2016 under branding, consulting, customers, design, websites

The modern logo has to work harder than ever before. In the past, a company logo was perhaps intended simply for a shop sign and printed in local newspaper adverts. Today’s logos have to work with a growing plethora of smart devices with varying screen sizes and resolutions, displaying responsive websites.


Often logos end up suffering within responsive website design. Many have not been designed with responsive frameworks and variable sizes in mind, and are just resized to fit whatever available space has been provided for them or not.

However, there are brands that do well (Read more...)
Reducing Abandoned Shopping Carts In E-Commerce
posted on Tuesday, February 02, 2016 under content, customers, marketing, promotion, websites

In March 2014, the Baymard Institute, a web research company based in the UK, reported that 67.91% of online shopping carts are abandoned. An abandonment means that a customer has visited a website, browsed around, added one or more products to their cart and then left without completing their purchase. A month later in April 2014, Econsultancy stated that global retailers are losing $3 trillion (USD) in sales every year from abandoned carts.



Clearly, reducing the number of abandoned carts would lead to higher store revenue — the goal of every online retailer. The question then (Read more...)
Flat And Thin Are In
posted on Friday, January 15, 2016 under content, design, marketing, websites

In the last several years, we’ve seen a rapid shift in software and app interface design, from 3-D and skeuomorphic to flat and minimal. Although this trend has become nearly ubiquitous, let’s take a moment to consider how we got here and what influence it’s having on interface design as a whole.



What Happened?So, how did the collective consciousness swing from a love of all things textured, beveled and drop-shadowed to a desire for flat colors and simple typography? Many factors have fuelled this transition, but here are a few that stand out.
INFORMATION OVERLOAD[ (Read more...)
Does Your Website Have Liftoff?
posted on Tuesday, December 01, 2015 under consulting, content, marketing, promotion, websites



The secret to successfully building a good website is similar to how the Wright brothers invented the first airplane.
Before the Wright brothers came along the common belief was that the way that you’d be able to get an airplane to fly was to create a large enough and strong enough engine that would be able to propel the plane to fly. And so most adventures focused most of the energy on building more powerful and stronger engines for the plane to get the plate actually take off. But with the Wright brothers did instead was they tried to come up with an airplane design that was as la (Read more...)
How to Write a Website Development RFP
posted on Monday, September 07, 2015 under consulting, customers, design, marketing, websites


What is Website Design RFP?A web design RFP is a request for proposal where you send a document to several website design firms for the purpose of them all competing and bidding for the chance to work with you. An RFP can range from being just a few pages to as many as 20 to even 100 pages, which depends on the scope and complexity of the project.
Who needs a Website Design RFP?Not everybody needs to put together a website design RFP. Here is who a web design RFP is right for. If your project is in the $10,000 or above range and or you are looking to work with a large age (Read more...)
Branding in Web Designing
posted on Friday, August 28, 2015 under branding, content, customers, design, marketing, promotion, websites



A lot of businesses provide very similar products and services. How do you identify one provider from another? The answer is branding. Branding of products and services is what differentiates a business or even its website from those of its competitors. This may sound elementary but often companies neglect to understand the importance of branding and identity. A brand is the representation of products or services, their characteristics including customer experiences and the values associated with them. When people use a product or service, they remember their experiences whether it be (Read more...)
Basics of Branding Today
posted on Friday, June 05, 2015 under branding, consulting, customers, design, marketing, promotion


A Brand is MORE than a Name or a Logo A Brand is EVERYTHING, and everything is a Brand.A Brand is your STRATEGY for EXPERIENCE.So what to do? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company. That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign. This is the reality of the sharing economy today. Experience is only real when shared and if c (Read more...)

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